“A metaphor is a figure of speech that describes an object or action in a way that isn’t literally true, but helps explain an idea or make a comparison.”
Imagine heading to the market to buy groceries for dinner. The moment you enter the market, all the peddlers throw their goods at you, yelling, screaming over each other to try and grab your attention. There’s so much going on that it all turns into one big loud mess. More than likely, you’ll struggle to make a clear decision of what to buy. Eventually, you leave the market empty-handed and hungry. The odds that you’d return to the market are extremely low. This is what the Internet looks like today.
Social media, websites, search engines, apps and more – all these mediums are filled with messages that repeat over and over about the best price or the most exclusive service. But does your audience really understand you? Do they know your story? Do they have a narrative to follow to clearly see your unique advantage, and more importantly, do your digital assets and marketing strategy reflect your story in the best way possible?
With our office in the heart of colourful Tel Aviv and a strong emphasis on building digital assets invested in long-term marketing thinking, our vision is based on the following three core values:
• One Stop Shop – Formulating a strategy and implementing it to the fullest
• Value for Money – Products specified for achieving key performance goals
• Responsibility – Strategically using resources to create long-term results
With 10 years of experience in the advertising industry, working with brands from small to large, CEO Iftah Akram and his amazing visionary team at META4 are at the ready to help you lead your business to its new path of success.